Her love for fashion and affinity for design led Ritika Bharwani to decide, at 15, that she would be a fashion designer. Ritika attended SNDT University in Mumbai, and London College of Fashion, where she earned an MA in Fashion Entrepreneurship. In 2011, she founded her couture label, ‘Ritika’. A perfectionist, Ritika’s design sensibility is steeped in femininity, and elegance; her creations are set apart by her attention to detail, and use of intricate embellishments.. The label's collections are shaped by Ritika's love for the finer, more luxurious, facets of fashion. Since the debut of her label, Ritika retails at stores in Mumbai, Delhi, Ahmadabad, Surat as well as on online websites. Her label epitomizes classic feminine fashion. Ritika favors stylish and easy-to-wear fabrics, such as pure georgettes, chiffons, silks and crepes; she also uses knit fabrics. Ritika’s designs are known for their delicate embellishments, stylish draping, intricate tailoring and impeccable fit. Each piece is flattering and timeless. Her client is a sophisticated, stylish woman who appreciates the finer things in life, and has the sensibility to understand and embrace an understated elegance. A keen global traveler, Ritika loves shopping in Los Angeles, because the city offers an eclectic mix of both boutique designers and designer brands. Among Indian designers, she admires Tarun Tahiliani and Monisha Jaising internationally she favors Stella McCartney and Prabal Gurung.
Founded in 2011, Ritika Bharwani’s eponymous label exemplifies understated luxury through feminine silhouettes that are timeless. Every collection at ‘ritika’ is a dream woven from the designer’s travels around the globe encapsulating the art,
culture, architecture and the natural beauty of the place.
The luxurious draping of the contemporary occasion-wear and bridal-wear by the brand showcases the designer’s technical virtuosity and impeccable construction. Ritika’s debut collection, ‘Style Diaries of a Diva’ focused on geometric patterns, feminine drapes and flowing silhouettes. The line was inspired by the goddesses of Greek mythology and was showcased at Lakme Fashion Week Summer/Resort ’12, as part of Talent Box.
‘ritika’ as a brand epitomizes classic feminine luxury. The label has been spotted on the red carpet, and featured in the biggest fashion glossies such as Vogue, Grazia, L’Officiel, Femina, People and Filmfare. Her discerning clientele includes fashionistas and tastemakers like Sonam Kapoor, Priyanka Chopra, Alia Bhatt, Kalki Koechlin, Parineeti Chopra, Jacqueline Fernandez. Sonakshi Sinha, Aditi Rao Hydari, Illeana D’Cruz, Yami Gautam, Malaika Arora Khan, Asin, Esha Gupta, Sarah-Jane Dias, Mandira Bedi and Shruti Hassan amongst others.
Every garment is created from the finest fabrics including pure georgettes, chiffons, silks, crepes and knit. From versatile tops, dresses, tunics and jumpsuits to couture occasion-wear such as gowns and cocktail dresses, as well as the much sought-after bridal wear – the ensembles feature impeccable detail and finish, showcasing hand-crafted artistry.
The brand is available at multi-designer boutiques such as Aza, Atosa and Creo in Mumbai, Ajiliyaa in Surat as well as online on Perniaspopupshop.com and Azafashions.com. To ensure personalized attention to her clientele, Ritika has her own studio space dedicated to customized dressing where she conducts styling sessions by appointment only.